Problem: Create a logo and advertising campaign for the Biscayne Dog Track to be applied to several different marketing vehicles.

Vehicle: Advertising billboard

Concept: The campaign slogan "one track mind" considers the actual physical presence of the dog track and the mental mindset of the dogs. The transition of the background from a chaotic racing atmosphere to a calm silence represents a climatic but sudden finish of the race for both the fans and the dogs. The change between the two atmospheres is indicated by the flash of the photo finish. By placing the type in this same area, the fonts take on the role of the dogs themselves, leaving tracks and finishing the race in different places. The typeface chosen represents the lanes that seperate the track.

GRAPHIC MAIN PAGE